Weekly Ad Round Up

I saw so many great ads this week I didn’t have time to dedicate a single post for each one! Here are my faves:

Coke – Skyfall 007

In anticipation of the new 007 film coming out on Nov. 9th, this awesome installation stunt was created for Coke. It has a simple goal of bringing out the 007 in its participants in return for a ticket to the film. We can’t be 007, but hey, at least we can try. The subject has to compete a challenge (with distracting obstacles) and in the end hum the 007 tune in order to receive their ticket. This is a genius idea and it was so fun to watch. *Word on the YouTube is that this spot was staged and the subjects are actually actors (not confirmed) but who cares? It was entertaining to watch!

LG Elevator Stunt

To show the great quality of LG screens, the company installed some on the bottom of an office elevator, fooling riders into thinking that the ground was falling right below them. The strategy behind this is quite simple and I think it was executed nicely. In order to show people how real the picture can be on an LG screen, they scared some people into thinking that there is a defect with the elevator and the floor panels crumble at their feet. Just in time for Halloween, I think that these people got quite a scare but they also got quite a positive impression from LG.

iPad Mini

As we all know, the new iPad Mini came to life yesterday. We also know that the folks at the TBWA Media Arts Lab love to keep it simple for Apple and this is exactly what they’ve done. No specs in this ad, but I think they know that we know it’s just a pint-sized version of the regular iPad. They are not trying to position it as anything other than a physically smaller iPad.

 

That’s all for this week’s ad round up! Hope you enjoy them as much as I did!

Update from LA & new ads

Hello there!
Sorry for the unplanned hiatus #2. I have some good news and bad (not really) news.

Good news: I am the new planning intern at Deutsch in LA and am having loads of fun!! I’m working with so many talented people in the Deutsch network and the clients I am assigned to are fantastic! This is the first advertising agency internship for me so I am super excited for the rest of the semester.

Not-so-bad news: Because of this, I’ve been extra busy and am not able to post much. HOWEVER, I will conclude this post with some amazing ads that I have seen recently! When I have time I will be doing a more detailed breakdown/analysis of these ads, but for now please enjoy!

This first one is because I have some agency pride! Well done VW team

Next one is amazing and makes me believe in advertising again. Props to DDB NY

This last one is a PSA by Nike about the five years that our youth is losing. Very emotional and effective.

Preview for next post: I’m going to dissect that horrendous Facebook ad, ooo this will be interesting.

A Thank You Letter to Social Media

I was recently approached by a friend who was complaining about how much they hated social media. They claim that they think the idea of social media is just weird to them and they do not use it as much. I’m sure we all know people like this. I call them social media haters.  I am not a social media hater. As a person who is constantly on all social media platforms, I appreciate it more than most people my age. I used to intern at a social media marketing firm (zinteractiveco.com) and am well aware of the effects that social media can have on a person.I guess you can say that this will be a bias post, but if you wish to continue reading this, I hope that you will get a new perspective on social media today.

The people that I know who claim to be social media haters have Facebook and Twitter accounts, but they just don’t use them as much. I have seen numerous statuses on my newsfeed proclaiming “Facebook is so stupid,” or “Social media is ruining our real ability to connect with people.” You think that it ruins our youth. You think that it creates communication barriers instead of fixing the gaps in our communication sphere. Okay, okay, we get it – you don’t like social media. To these SM-Haters, I say, “If you really hate it that much, just delete your account.” However, I am not here to tell SM-Haters what to do, so I will share a letter that I have written to all the social media platforms I am on each and everyday. Hopefully, it’ll give a new perspective to some SM-Haters and encourage them to log back on every once in a while. This is a thank you letter to FB and Twitter.

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Dear Social Media,

I would like to thank you for existing. Without you, my generation would not be able to organize significant social movements that can change our quality of life, have a close-up view of our friends’ lives around the world, or share our ideas with everyone. You allow the cowardly side of me to have enough courage to send a connection request to someone who can change my future. You are not an addiction, but a helpful platform for communication. Thank you for turning my smart phone into the most useful communication device I have ever owned.

Thank you Twitter for always being there at the end of my long day to tell me what everyone in the world is talking about whether it be the #olympics or #justinbieber. Thanks to you, I know about important news and events in the world without having to sit in front of the nightly news for an hour. You have allowed me to conduct my guilty pleasure: stalking celebs and pretending like I know their life. Thank you for showing me links to cool blogs that I would have never seen if I were to mindlessly scroll through WordPress.

Thank you Facebook for connecting me with everyone I know and used to know. I am glad you are there to solve socially awkward family dinners and long lines in public places. You allow me to broadcast my life to relatives and friends living halfway around the world. Thanks to you, I know what my friends have been up to in real time. Thanks to you, my favorite brands have a finally gained a human voice. You have created a quick and easy way for me to talk to everyone in my social circle (and even outside my social circle) without missing a beat.

A million hip-hip-hoorays for social media! Thank you for existing and making this college girl’s life a little bit easier to manage.

Sincerely,

Me.

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I hope this helps you see my point of view and why social media is not something that has made me forget how to talk to others, it’s actually encouraged me to have more conversations and interactions with the world around me. I will always appreciate face-to-face interactions more than digital ones, but in this day and age, I’ll take what I can get. A tweet, status update, or wallpost, I’ll welcome them with open arms. Social media is not a preventing us from having human interactions, it’s actually just allowing us to extend our reach even further.

“Damn Good Advice” by George Lois

I just finished reading George Lois’ book “Damn Good Advice.” This was a wonderfully written book because it had so much blunt advice about creativity and the advertising industry. I definitely recommend it! Here’s a quote from the book that really stuck with me. I will have a full review of it later in the week after I read it a second time.

 

 

Ad of the WEEK: Gillete: Light it Up

This spectacular installation wins ad of the week! After watching this video, I was absolutely speechless! With the excitement of the Olympics in London, I have been waiting around for an amazing campaign to emerge. Don’t get me wrong, the P&G moms campaign is amazing, but this one’s got its own WOW factor. Although it is not shown during commercial breaks, this Gillette spectacle in Boston was wonderfully crafted and executed. This is part of Gillette’s global “Get Started” campaign. I think it’s one of the coolest things I have seen this year. As if this idea can’t get any cooler, the projectors are projecting on water vapors over the Boston Harbor! Great use of space/environment and technology! I am still speechless about this awesome visual installation for Gillette! Please watch for yourself and be amazed. Props to Proximity, BBDO, Ketchum and Klip Collective for putting this together.

 

Ad of the Day: Scrabble, wordplay at its finest.

Thank you Word Gods for this simple yet amazing ad campaign for Scrabble. Not only does it give a new twist on history, it also enhances the vocabulary used to describe some of the most memorable moments. This campaign was released by Ogilvy in Costa Rica (CD: Nicolas Schumacher) and I think it really shows the game in a new way. This campaign embodies everything the Scrabble brand stands for and presents the product in a clever yet fitting way. I love these ads and I could definitely see more famous milestones in history as the focal point for some new ads. It’s such a creative way to show the power of words and this campaign has endless possibilities for word and event combinations.

Could you think of a famous event/phrase and replace it with a significant word?

Here are the set of ads below. Enjoy!

Ad of the Day: Expedia “Find Yours”

Lately, I have been seeing these commercials pop up in every commercial break – and I am not complaining. Expedia’s new “Find Yours” ad is refreshing to say the least. It breaks the typical travel site commercial mold. Expedia recently got picked up by 180 in LA and these ads (released July 2012) help give the brand a fresh new vibe.

The main focus of the ad is not the deal you can receive from the site, but what the trip can mean to YOU. Instead of focusing on numbers and savings, they took the better route and focused on the most important factor: human emotions. The ad connects to us by showing us generalized yet relatable “experiences” we could receive from traveling. Props to the copy writer for creating such a simple line that has a powerful interchangeable words that can connect to the viewers’ emotional side.

The format of the ad is also something that makes it stand out from competitors because it is not highly animated or high-budget. The home movie feel of this ad gives it a more genuine vibe while the single slogan that appears over each video keeps it simple.  Expedia posted this ad on their YouTube and added, “At Expedia, we know that every trip is unique, personal and holds the potential for incredible possibility.” Seems like they know exactly what each trip can mean to everyone. Overall, I think these ads are very enjoyable and have the ability to ignite the adventurous side in all of us.

Watch:

Sorry for the long hiatus.

I have not posted in a few months and am terribly sorry for the hiatus. This semester was one of the busiest ones I’ve ever endured. Here is a quick update on what I have been up to during that time.

1. Placed Second in the George P. Johnson Student Brand Competition.

  • Our challenge was to make a campaign to bring one of the world’s most famous soccer teams, Liverpool FC, to the United States. My team and I created a cohesive campaign based around the motto “My Blood Runs Red.” Our strategy utilized the strong associations with the concept of ‘blood’ and weaved connectedness into our many tactics. Our divergent and edgy plan helped us achieved second place, $1000 in winnings, and an internship!
  • You can take a look at our planbook on my portfolio site: behance.net/TrangPhan
  • Here is a photo of my team on the home page of GPJ! So proud of us! 

2. Went on a one-month solo trip to Sydney, Australia!

  • This was not a soul-searching trip, but a life/future-searching trip. This magical land was everything I expected it to be an more! I can’t even begin to describe to you how amazing the atmosphere is in a city like this one. The people are friendly, the landscape is beautiful, and most importantly – there are plenty of jobs! I went to talk to some advertising agencies and creative people about what it was like to work in a place like Sydney and they all pretty much said the same word: relaxed. This is enough to convince to me to move to Sydney after I graduate.

3. I am currently looking for internships for my fall semester in LA. Hopefully I will land one at one of the many ad agencies in the greater Los Angeles area!

Ad of the Day: Hungry Jacks. Origami + Ad, You’re doing it right

Origami has been a very obvious passion of mine. I have made it a personal goal to challenge myself to create advertisements that incorporate the wonderful ancient art of paper folding. Although origami is not in the mainstream (yet,) I believe that we will see this type of art being integrated into more ads in the future. I love browsing the web to search for good examples of origami in advertising. Today, I stumbled upon a great example from the folks at the Craft Shop in New Zealand. These ads are for Hungry Jacks. They feature origami sea creatures folded from the wrapper of the product. They took the simple concept of “our wrappers don’t belong in the ocean” and translated it into a very cool execution. I am 100% this movement of origami and advertising! Below is an example, but please check out this link for more: http://www.thecraftshop.co.nz/work/hungryjacks/index.html

Painfully Honest Advice about a Career in Advertising from Ad man Linds Redding

It is absolutely awesome when research collides with real life. While researching advertising agencies in Australia, I stumbled upon Linds Redding’s blog post titled “A Short Lesson in Perspective.” Redding started out as an Art Director in London and later emigrated to New Zealand where he has worked for the most creative agencies such as Saatchi, DDB, Colenso, and The Campaign Palace before pursuing his own motion graphics company. His post is quite long, but I am going to refrain from giving away too much because I think that any creative person (especially those interested in advertising) should read this at least twice. Redding presents an eye-opening reminder to those of us who create for a living: be sure what you do truly matters.

Working in the creative department, Redding was very familiar with the overnight test of posting ideas on the wall, letting them simmer overnight, and narrowing down the best ones the next morning. His argument is that this overnight test no longer works in the ad world today. “Pretty soon, The Overnight Test became the Over Lunch Test. Then before we knew it, we were eating Pot-Noodles at our desks, and taking it in turns to go home,” he said. There are obviously many factors as to why the overnight test no longer works in agencies, but Redding points out one that is very dangerous but also useful: the advancement of technology. The introduction of new technology has made it easier to execute ideas, but has also created a heavy pressure to pump out our ideas faster. The following quote could not have summed it up better: “Our technology whizzes along at the velocity of a speeding electron, and our poor overtaxed neurons struggle to keep up. Everything has become a split-second decision. Find something you like. Share it. Have a half-baked thought. Tweet it. Don’t wait. Don’t hesitate. Seize the moment. Keep up.” With this added pressure, he argues that we no longer have time to spare to be more creative. We are less likely to take risks and start to be self conscious with our ideas.

One of the most important takeaways from this post is geared towards the creatives in advertising. Redding has extensive experience in the field, but when he started out, he did not realize that it was a “scam” (as he calls it.) He argues that agencies tend to stroke the egos of creatives, making them more self-conscious and pressured to create the best work possible. We hold ourselves up to an impossible standard. Redding points out that as creatives, we are always itching to express or create anything and everything. It is an itch that must be scratched. Lastly, creatives are not motivated by money. “The riches we crave are acknowledgment and appreciation of the ideas that we have and the things that we make,” he said. It is all about the creative challenges that we are able to conquer.

Towards the end of the post, the tone becomes very self-deprecating and regretful, but I totally grasped his point. At the end of the day, it just advertising. It gives us an opportunity to scratch that creative itch we feel daily as creatives. Redding reminds us that as long as we are doing it for the right reasons and motivations, it is worth it. It is not about meeting quotas or winning awards, it is about tapping into the inner creative madman and expressing it. This post gave me a very clear perspective on where I want to be in my creative journey. I am not “cursed” with creativity in order to make money. I am cursed with creativity so that I am able to express it and scratch the daily creative itch that bothers me until I wake up in the middle of the night with a piece of paper and a rush of ideas.

PLEASE READ THIS POST: http://www.lindsredding.com/2012/03/11/a-overdue-lesson-in-perspective/