Did you come to this post because it had the word boobs in it? That’s okay because that was my intention. Today’s Ad of the Day is brought to you by Valege, a French Lingerie brand. The reason why I picked this ad is because it takes a very different approach to selling bras. I loved that it was out-of-the-box and not your typical ad with cookie-cutter hot models. The ad starts out with one boob (animated, of course) at the airport anxiously waiting something. A plane arrives and another boob walks in. They have a ‘bouncy’ reunion and you see the boobs being smushed against another. It ends with the tagline and that wraps up this great concept.
I think we all expect ads for undergarments to be sexy with a famous model who fits the product exactly. At first, we are sort of shocked by the singular boob, but I think as the ad continues we find ourselves giggling because it’s such an outrageous visual but also harmless at the same time. This concept — like most amazing concepts — provides us with a simple concept and a divergent representation. The bra they are trying to sell is a push-up bra and the end of this ad shows the purpose of the product in a unique way. Once again, European ads never fail to impress me. What a spectacular spot for a product that is in such a cluttered category.
Enjoy.
The Attention Currency 