Many of you have seen the infamous JCPenney billboard featuring a very controversial tea kettle. After someone posted the image of the billboard (which can be seen on Interstate 405 South in LA,) there was a flood of talks about how it resembled Hitler. This has caused lots of bad press for the brand and JCPenney recently decided to pull the billboard in the hopes the that viral calamity is suppressed.
My two cents on this fiasco is quite simple. Although I can see the resemblance, I think this situation has boiled (pun probably intended) over into quite dramatic. I think we should cut JCPenney some slack, the brand is already struggling and this does not help its attempt at rebranding. Personally, I didn’t see the resemblance until it was pointed out and I don’t think that it was the brand’s intention. If people are up in arms about this, I think we have a bigger problem on the table. Lots of objects look like controversial things, it’s nothing new. It’s a tea kettle, get over it. To end this on a lighter note, I have comprised a collection of tea kettles that look like other things since we all like to push for resemblances so much.
PS: The tea kettle is SOLD OUT on the JCPenney online store. Who’s the winner here?