It’s finally Superbowl sunday aka the biggest day in advertising. This year, I am not rooting for any team in particular since my beloved Pats did not make it to the Superbowl, which means I’ll be watching the game for the ads. This year I was very surprised to see how many ads were released at least a week before the actual game. I think overall, the commercials were great. Here’s a small list of my favorites, hated, and indifferent ads. *Disclaimer: These are all my personal (sometimes bias) opinions.
GOOD: Awesome executions and creative concepts made me smile
Samsung - Paul Rudd + Seth Rogen = hilarious. I also love how Samsung pokes fun at creatives and other company’s SB ads.
Mercedes - Great simple story behind this ad and it made me want to get this car.
VW - Despite getting a lot of heat for being a “racist” ad, I still love this. It stays true to the brand. Critics need to drive a VW and lighten up a little!
Sodastream - If i could pick one ad I liked most, it would be this one. Simple concept and amazing messaging.
Axe - The brand is going to space. Enough said.
Taco Bell - Good twist on a concept that can be overdone. Old people living Mas. *PS: I am not bias or anything, but while I interned at Deutsch LA, I got to work on the prelim research/strategy of this ad!
..EHH: These are subpar. They are not impressive and are trapped in the box.
Sketchers : This one is so basic. There is no creativity in making a man run as fast as a cheetah.
Toyota : I don’t understand why this ad is the most watched. I lost interest after the family made their 3rd wish..
Century 21 : This ad featuring a Century21 agent trying to resolve mother-in-law tension should not have even made the cut to the SB.
E*Trade : Expected. How many different ways can you put a baby on an ad as an older person? It was funny, but that was all.
UGH: I am embarrassed that this is on my YouTube History
Pepsi NEXT - This is Pepsi’s answer to Coke’s “The Chase” ad. I think it’s cheap and makes me have multiple eye rolls. It makes me think that Pepsi doesn’t really know how to accept the fact that they will always be the #2 soda.
Happy Superbowl everyone! Can’t wait to see the rest of the ads